Ryzex Announces New Logo and Worldwide Branding Effort

FOR IMMEDIATE RELEASE
For information contact:
Karen Axelson
RYZEX
1.800.999.2995
1.360.715.2000
Karen.Axelson@ryzex.com


Bellingham, WA — Ryzex today announced that it has launched a new worldwide brand and corporate identity package. This external announcement follows an April 19 worldwide all company event, where the new logo and brand package were unveiled to Ryzex team members. The external rollout will be a "soft launch" and will continue throughout 2006.

The logo will better reflect the Ryzex mission and its standards of service. The mark — which features a clean look, stronger colors and streamlined typeface — will serve as an instantly recognizable symbol of Ryzex.

It's another example of Ryzex's continuing advances as a company, whether through new technologies or branding strategies. Going forward, the logo will be used in all corporate identity pieces as the company strengthens its leadership position in the automated data collection industry.

"Ryzex continues to post double digit profitable growth and this new look is a natural extension of that—we felt that we had outgrown our previous logo and that this was a much more accurate representation of the ethos we wanted to portray in our market and as we expand into new markets," said Lorne Rubis, President.

As part of the branding effort, the company also recently adopted a new design grid to assist with streamlining all company communications worldwide.

"We are a worldwide company and the grid further reinforces the new brand. We recognize that localization will always play a very active role in the way we position ourselves, but this unification was an important step in that process," said Rubis.

About Ryzex

Ryzex is one of the world's largest data collection resellers and integrators. More than 6000 customers worldwide rely on the Ryzex products and services that allow them to receive FullUse® of their bar code, RFID and automated data collection systems, thereby increasing productivity, reducing costs and improving return on investment. Ryzex's products include systems analysis, installation and integration services, wireless networking, new data collection equipment, refurbished equipment, rental programs, service and repair, and legacy equipment supply and support. Ryzex sells equipment from all major data collection vendors. In business since 1989, Ryzex has more than 350 employees in sales, service, and repair operations across North America, Europe and Australia. For more information please visit www.ryzex.com or call 800.999.2995.

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